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Kraft Dinner Smart Vegetables boasts  a 1/2 serving of veggies (cauliflower) per 50g serving.

If this leaves you shaking your head as much as I am shaking mine (perhaps with a few colourful words tossed in for good measure), continue reading.

I find the words Kraft Dinner, smart and vegetables in one title to be a bit of an oxymoron no?  Perhaps just really great marketing.

The ingredients list from said product:

Pasta (wheat flour, freeze-dried cauliflower), cheese sauce (dried whey [from milk], cheddar cheese, salt, butter, sodium phosphates, natural flavours, citric acid (acidulant), annatto (for colour).

Let’s break this down shall we?

Freeze-dried Cauliflower – The cauliflower is freeze-dried and then processed with wheat to become pasta, then when time to cook, the pasta is boiled  on high heat.  According to researchers at the University of Warwick, boiling Brassica vegetables (like cauliflower and broccoli) severely damages the anticancer properties.1  Not to mention this is a ridiculous amount of processing for a vegetable to go through.

Natural Flavours – I’m not entirely sure which part of Kraft Dinner has natural flavour.  According to the Canadian Food Inspection Agency, the term natural flavouring is defined as the following: “Substances which impart flavours which have been derived from a plant or animal source, may be claimed to be "natural". As well, any additive, such as preservatives and solvents added to a flavour preparation to have a technological effect solely on the flavour, does not modify the "natural" status of the flavouring material itself. However, the addition does alter the natural status of the food to which it has been added, even though it need not be declared as an ingredient on the food label. In other words, such foods may not be claimed to "contain only natural ingredients".2”  Therefore we do not know what these natural flavours are made of.

Per 50g serving there is 380mg of Sodium and 7g of sugar which is a lot.  And let’s not take away from the fact that Kraft Dinner Smart is highly processed.  Opening a box and adding water does not give you the same quality of nutrients as lightly steaming cauliflower or perhaps having a small portion of brown rice pasta.

What do you think of Kraft’s new line, Kraft Dinner Smart?

Resources

1. Warwick Medical School, University of Warwick.  “Research Says Boiling Broccoli Ruins Its Anti Cancer Properties.”  5 May 2007.  9 Oct 11. <Research Says Boiling Broccoli Ruins Its Anti Cancer Properties.>

2. Canada. Canadian Food Inspection Agency.  Guide to Food Labelling and Advertising Chapters 4.  3 Mar 2011.  9 Oct 11. <http://www.inspection.gc.ca/english/fssa/labeti/guide/ch4ae.shtml>

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